SewExpo Profit Class

Although attending the SewExpo in Puyallup WA was less than I had expected, I did take two classes that I felt were helpful and worth the trip.  I have already discussed one of these classes in last Tuesday's post. 



Kandi Christian of SewTimeless

The other class I enjoyed was called 'Turning your Passion into Profit'  by Kandi Christian. (She is the author of a book by the same title.)  Kandi is  an entrepreneur, a former corporate executive who left the business world in favor of her creativity and her artistry. She is a fiber artist who specializes in heirloom embroidery.  I had a chance to talk with her briefly and she is a very delightful lady!

Her class was a lot of information that I, and other serious Etsy sellers, already knew, but it was a good refresher course with some new information to glean.  Of course not many in this class were Etsy sellers and Kandi dispensed tons of information for those wanting to be or thinking about being an entrepreneur.  She wasn't selling anything, although I did go to her booth later and buy her book.

The best advice, that I think she gave was to call your self an artist.  She calls herself a fiber artist, I call my self a textile artist. (Mostly because I work with fabrics, and Kandi works with thread, yarn, and fabrics.) It's all about how you think yourself to be, and presenting yourself properly to prospective buyers.  One other thing that she said was to call your items, not "handmade" but "handcrafted".  This denotes an artistic designed stylish piece, not just made at home.

Kandi discussed the four P's of PROFIT--Product, Pricing, Promotion, Placement--which I won't go into in this post--I'd be repeating almost her entire lecture!  Purchase her book on her website if you want more information!

All things considered, the SewExpo provided me with some information and some ideas of where to purchase specific supplies in the future, albeit not in huge amounts.  'Sew' . . . . I guess it was a good experience, but I will be looking for another informational venue for future attendance.

SEW . . . .
what shows or venues do you attend to learn more about your craft?

Sew Expo Perspective

Well, I'm home from Seattle (the picture at the left is typical of Northwest weather days-overcast or raining!) and from attending the Sewing and Stitchery Expo at the Puyallup Fair and Events Center.  What an experience!  I ended up attending six of the seven classes that I signed up for--One I missed, just because of logistics.

I spent time browsing the booths of over 400 vendors of sewing or sewing related products--not unlike browsing on the computer, but my feet and my back got very tired walking the huge showplace at the fairgrounds! 



Picture from SewExpo blog



I watched demonstrations of various sewing machine models from several manufacturers, including Husqvarna, Brother, Janome, Juki, and Bernina.  This was what I had expected.

Note:  You can see more about the behind the scenes SewExpo activities on the SewExpo blog. (Picture at the right taken from the blog.)


And what didn't I expect?   I didn't expect to be overwhelmed!  It was as if I was on overload and just couldn't take anymore!  I expected to be inspired, not humbled by my lack of knowledge of the sewing field!  What was the cause of this?  It was due to the overall point of the Expo. Everything was geared to SHOPPING! Even the classes were done by vendors who let you know where their booth was and what they were selling.  I had expected to gather information about increasing my skills, not about using new products.  Case in point: a class about bags.  I expected to learn some new techniques for making better bags, but instead, it was nearly an hour infomercial about a particular product that you really must use when you make a bag!  Not entirely bad information, but not what I anticipated.

All the classes were like this.  How to use this particular stitching technique with your serger (some usable information there); ideas for dressings up thrift store clothing using your extra fancy embroidery machine--which I do not have!  I even won the door prize in this class for a free three month subscription to a pattern service for my "non-existent" expensive embroidery machine.  And were there inexpensive machines being demoed there?  Majority were all over the three thousand dollar mark!  I felt like a minnow in a whale tank!

Now don't get me wrong, I gleaned from the experience, but it was not a hefty meal.  I saw gorgeous quilts--every booth seemed to use beautiful quilts as their backdrops, whether they were a quilt shop or not. This was overload too, and we could not take any pictures!  I did snap a couple while I was having lunch.  I don't think that I violated anyone's private creativity! I did glean a handful of vendor possibilities that I may use in the future.  But in a sea of stitchery stuff, with representative quilt stores from all over America, I  am sure that I will not be shopping from their online options, unless they had something special.  It was all geared toward them feeding on me and the other attendees. I would have preferred to see booths from fabric manufactures with their new line of goods.  Then I could go home and ask my local shop to carry what I liked. 

My purchases?   I spent a whole $22, after it cost me $78 for entrance and class fees. As to going again next year?  I probably will not spend the money, unless one of my daughters or DIL's just really want to go.   So . . . . "Sew" . . . here's a final view that maybe someone can use for inspiration . . . the reflected lights on the floor are pretty!

See quilt back drop in the upper left

P.S. There were two pretty good classes that I will report on tomorrow--stay tuned--you might glean something too!

P.S.S  Here's a blogpost about someone else--a vendor--who was overwhelmed!