Goals!I've been thinking quite a lot about new goals for 2012. I always struggle with goals, because I think that I should be able to attain them if I list them. Kinda like they are not real if I don't attain them. Anyone else like that?
Goals shouldn't be like that. They should be what you would like to see happen, even if you don't know how you are going to do it. They should inspire you to work for the goals, inspire you to try new things, and inspire you to keep on going!
So what would I like to see? Well, since I have three Etsy shops I had to approach them differently. (You got your cup of coffee handy? This may turn out to be a long post!)
First, I am closing my Pruitt Design shop in two days. I have tried to sell jewelry, but really don't have much luck, no matter what I do. Last year I changed the look and emphasis, but still had no luck! Just too much jewelry out there to flood the market and jewelry making is not my passion. So, "C'est la vie" and "au voir"--I took French in high school! (BTW-everything is 60% OFF for these last two days.)
Goal: find another venue for my remaining jewelry, maybe a consignment shop or second hand store. Maybe even a charity fund raiser!
My oldest shop, which got a new name this year, called Pruitt Handcrafts, was changed to Pruitt Creations. It is kinda like my overarching brand shop, especially since my Supply shop sells my leftover fabrics, new fabrics, estate sale vintage fabrics and destash jewelry supplies and other craft supplies.
I looked carefully at the hearts (favorites) this year. Many Etsians click favorites when they find you in a treasury, sometimes not because they actually want your item, but as a favorite to put it in the activity feed for others to see you. That is nice, but it does not give me an accurate gauge of which items are really favored. So I looked at my shop favorites verses my sales ratio. This ratio was not as high as I would like to see it even though I am getting lots of views. So--
GOAL: Find a way to raise this ratio to about 75%. (A blogger friend of mine has a 93% ratio.) This is a huge goal, since I will have to Check my sold items for favorites, eliminate some items that have never sold, and generally get downright brutal with my inventory and then be creative!
This getting pretty long, and I bet your coffee is gone, so I will continue tomorrow, when I will wrap up and add a few of my personal creative goals!
See you tomorrow!
P.S. Do you know what my best selling item was in 2011? I'll share that tomorrow too!