Early in the year, I made some goals for my self, creatively and for my business. I thought it might be time to revisit these goals and see how I am doing.
1) I wanted to raise my ratio of Favorites vs Sales. A quick look at this tells me that I am not doing very well, it has dropped about 5 % although my views are up! I still have my suspicions that other Etsians are clicking favorites to get them into their activity feed as a way of promoting their friends and things that they like. This is not bad if it gets more views, but the goal is sales. My views have been up for the first quarter and so have my sales, so that is good, but still not where I want them.
2) I wanted a venue for unloading my existing jewelry. I have been giving away, mostly to family, my jewelry. I still need to approach a local craft and vendor brick and mortar shop about carrying my jewelry. Haven't done that yet.
3) I wanted to add a few new coaster designs. I have added a few, like this one in the triple patchwork design, but still need to work on something new and creative for that line.
4) I have not done well on adding new vintage fabrics in my supply shop. I found a contact that was interested in looking for fabrics for me, but she hasn't gotten back to me yet. Here's hoping!
Now, after this evaluation, I need to look at my individual items and see what is being viewed and favored. That should take a while, but worth the time in purging stock from my shop. I may report back on this, we will see. And for my personal goals---I'll save my personal creativity goals for another post.
How are you doing with your goals?